Introduction and Scope

Welcome to Akadi Lumina ("Akadi Lumina," "we," "us," or "our"). We are committed to protecting the privacy of individuals who visit our website, https://akadilumina.ca/en/ (the "Website"), and interact with our services. This Privacy Policy outlines how we collect, use, disclose, and protect your Personal Information in compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Policy applies to Personal Information we collect through our Website, and as part of the services we offer, including strategic business development, fractional CMO services, executive coaching, leadership development, future e-commerce activities, and our marketing and advertising practices.
Accountability and Contact Information

Akadi Lumina is responsible for Personal Information under our control. Our Director of Marketing is designated as accountable for our compliance with this Privacy Policy and applicable privacy laws. If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact our Privacy Officer at:

Pierre Babineau
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
For general inquiries, you can also reach us at:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Akadi Lumina is based in New Brunswick, Canada.
What is Personal Information?

"Personal Information" means any information about an identifiable individual. This may include, but is not limited to, your name, email address, mailing address, phone number, IP address, device information, website Browse activity, purchase history, and user-generated content.
Information We Collect

We collect Personal Information in the following ways:
- Information You Provide Directly:
  - Contact Forms & Inquiries: When you contact us via forms on our Website, email, or phone, we collect information such as your name, email address, mailing address, phone number, and the content of your message.
  - Newsletter Subscriptions: If you subscribe to our newsletter or other communications, we collect your name and email address.
  - E-commerce Transactions (Future Functionality): When you make a purchase through our Website, we will collect information necessary to process your order, such as your name, email address, shipping address, billing address, and order details. Please note that payment card information is processed by our third-party payment processors, and we do not store your full payment card details.
  - User-Generated Content: We may collect Personal Information if it is included in content you submit to our Website, such as reviews, comments, or testimonials.
- Information Collected Automatically (Cookies and Tracking Technologies):
  - When you visit our Website, we automatically collect certain information using cookies, pixels, web beacons, and other similar tracking technologies. This information helps us understand how you use our Website, improve our services, remember your preferences, and deliver targeted advertising.
  - The types of information collected automatically may include:
    - Your IP address
    - Device information (e.g., device type, operating system, browser type, device identifiers)
    - Website Browse activity (e.g., pages visited, time spent on pages, links clicked, referring website, search queries)
  - We use these technologies for:
    - Website Functionality: To ensure our Website operates correctly.
    - Preferences: To remember your settings and preferences (e.g., for smoother checkout when e-commerce is active).
    - Analytics: To analyze website traffic and usage patterns, helping us improve our Website and services. We use analytics services such as Google Analytics.
    - Advertising and Retargeting: To deliver targeted advertisements to you on our Website and across other websites, social media platforms, and online channels (e.g., Google Ads, META Ads, TikTok Ads, TripAdvisor Ads, and others managed by Google Marketing Platform, META, and other third-party vendors). These ads are based on your previous interactions with our Website.
How We Use Your Information

We use your Personal Information for the following purposes:
- To provide and manage our services, including responding to your inquiries and fulfilling your requests.
- To process and fulfill e-commerce transactions (future functionality).
- To send you newsletters, marketing communications (where you have consented), and other information about our services that may be of interest to you.
- To operate, maintain, and improve our Website, services, and user experience.
- To personalize your experience on our Website.
- For analytics and market research to understand our audience and improve our offerings.
- To conduct advertising and retargeting campaigns as described above.
- To share data with partners as described in Section 6.
- To display user-generated content (such as reviews, comments, or testimonials you provide) on our Website and in our marketing materials.
- To meet our legal and regulatory obligations.
- For other purposes with your consent or as permitted or required by law.
Sharing and Disclosure of Your Information

We do not sell your Personal Information. We may share your Personal Information with third parties only in the following circumstances:
- Service Providers: We may share your Personal Information with third-party vendors, consultants, and other service providers who perform services on our behalf or to help us operate our business. This includes:
  - Website hosting and maintenance providers.
  - Analytics providers (e.g., Google Analytics).
  - Advertising and marketing agency partners who assist us in running advertising campaigns (these partners act on our behalf and under our instruction).
  - Third-party payment processors (for e-commerce).
  - Email service providers.
  - These service providers are contractually obligated to protect your Personal Information and are restricted from using it for any purpose other than to provide services to us or as otherwise required by law.
- Advertising and Retargeting Partners: As described in Section 4, information collected through cookies and tracking technologies may be shared with our advertising partners (e.g., Google, META, TikTok, TripAdvisor) to facilitate retargeting and serve you relevant advertisements on other platforms.
- Industry Partners (Aggregated Data for Research): We may share aggregated and de-identified data (such as postal code summaries that do not identify individuals) with industry partners, such as provincial and regional tourism boards and bodies, for market research and analysis purposes (e.g., tourism analysis). These partners will not use this data to contact or target individuals.
- Business Transfers: If Akadi Lumina is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Information may be shared, sold, or transferred as part of that transaction. We will notify you of such a change in ownership or control of your Personal Information.
- Legal Requirements and Protection of Rights: We may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to:
  - Comply with a legal obligation or a request from public and government authorities.
  - Protect and defend the rights or property of Akadi Lumina.
  - Prevent or investigate possible wrongdoing in connection with the Services.
  - Protect the personal safety of users of the Services or the public.
  - Protect against legal liability.
- With Your Consent: We may share your Personal Information for other purposes with your explicit consent.
Consent

We will obtain your consent to collect, use, or disclose your Personal Information, except where authorized or required by law. The form of consent may vary depending on the circumstances and the type of information being requested.
- Express Consent: We will generally seek your express consent (e.g., by asking you to tick a box or click an "accept" button) for sensitive uses of your information, such as for cookies used for retargeting and advertising, or for sending marketing communications. We will implement a cookie consent banner to manage your preferences for non-essential cookies.
- Implied Consent: In some cases, your consent may be implied through your action or inaction (e.g., providing your name and email to make an inquiry implies consent for us to respond). By submitting your information through our contact forms or newsletter sign-ups, you consent to its use for the purposes stated at the time of collection.
You have the right to withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Please see Section 8 for how to manage your preferences and withdraw consent.
Your Choices and Rights

You have certain rights regarding your Personal Information. Subject to applicable law, these rights may include:
- Access: You have the right to request access to the Personal Information we hold about you and to receive an accounting of how it has been used and disclosed.
- Correction (Rectification): You have the right to request that we correct any inaccurate or incomplete Personal Information we hold about you.
- Withdrawal of Consent (Opt-Out):
  - Marketing Communications: You can opt-out of receiving marketing emails from us by clicking the "unsubscribe" link provided in such emails or by contacting us directly.
  - Cookies and Retargeting: You can manage your cookie preferences through our cookie consent banner (when implemented) and/or by adjusting your browser settings. You can also opt-out of interest-based advertising from many ad networks by visiting opt-out pages like the Digital Advertising Alliance of Canada (DAAC) website.
- Deletion: You may request that we delete your Personal Information, subject to our legal obligations and permissible retention needs. To exercise any of these rights, please contact our Privacy Officer at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will respond to your request within the time limits prescribed by applicable law. We may require you to verify your identity before processing your request.
Data Security

We take reasonable administrative, technical, and physical measures to protect your Personal Information from loss, theft, unauthorized access, use, disclosure, copying, modification, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Data Retention

We will retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to resolve disputes.
- Information collected for retargeting purposes may be kept in our retargeting pool for up to 60 months, unless you opt-out sooner.
- When Personal Information is no longer required for the purposes for which it was collected, or if you request its deletion (subject to our rights to retain for legal or other legitimate reasons), we will take steps to securely destroy or de-identify it.
International Data Transfers

Your Personal Information may be transferred to, stored, and processed in countries other than Canada (such as the United States) by us or our third-party service providers (e.g., Google, META, TikTok). While your information is in another jurisdiction, it may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction.

We take steps to ensure that any such international transfers of Personal Information are subject to appropriate safeguards and that your Personal Information is protected in accordance with this Privacy Policy and applicable privacy laws.
Children's Privacy

Our Website and services are not directed to individuals under the age of 16. We do not knowingly collect Personal Information from children under 16 without parental consent. If we become aware that we have inadvertently collected Personal Information from a child under 16 without appropriate consent, we will take steps to delete such information.
Links to Other Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will notify you by posting the revised policy on our Website with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Website or services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.
Governing Law

This Privacy Policy and our privacy practices will be governed by the laws of Canada and the laws of the Province of New Brunswick, without regard to its conflict of laws principles.

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16 April 2024

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Every day and for over 87 years, UNI has enriched the lives of our communities by investing in initiatives and causes that contribute to the local prosperity and vitality of New Brunswick.

06 May 2025

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